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by Ghani Pradita | Jan 10, 2020

Before you get into the nitty-gritty of coming up with a perfect title, start with a rough draft: your working title. What is that, exactly? A lot of people confuse working titles with topics. Let's clear that Topics are very general and could yield several different blog posts. Think "raising healthy kids," or "kitchen storage." A writer might look at either of those topics and choose to take them in very, very different directions.A working title, on the other hand, is very specific and guides the creation of a single blog post. For example, from the topic "raising healthy kids," you could derive the following working title See how different and specific each of those is? That's what makes them working titles, instead of overarching topics.

Unprecedented Challenge

  • - Preliminary thinking systems
  • - Bandwidth efficient
  • - Green space
  • - Social impact
  • - Thought partnership
  • - Fully ethical life
Willie Clark

Based in London, Uncode is a blog by Willie Clark. His posts explore modern design trends through photos and quotes by influential creatives and web designer around the world.

Chad Alexander

May 24, 2020

A variation on the question technique above, the multiple-choice question great way to engage your reader.


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